Περιγραφή Εργασίας

HUMAN FACTOR looking for a Digital Brand Manager

HUMAN FACTOR looking for a Digital Brand Manager

Digital Brand Manager

 24/05/2021  ΕΛΛΑΔΑ – ΑΘΗΝΑ  N/A

ΠΕΡΙΓΡΑΦΗ ΘΕΣΗΣ ΕΡΓΑΣΙΑΣ

We are a vigorous team of professionals specialised on providing premium executive search
and assessment experience to the business world. Among the various industries we recruit for,
we are exclusively retained to find a Digital Brand Manager for our client, a digital
multinational entertainment group with multiple business lines under its management.
Our client has acquired many consumer sectors in the region that are set to digitalise rapidly
and is continuously investing in fast-growing start-ups.

Digital Brand Manager

Ref. code: DBM_0521

Key Responsibilities:

• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.
• Maintaining the project’s social media presence across all digital channels.
• Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development to motivate the target audience to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Collaborate with internal teams to create landing pages and optimize UX and collaborate with agencies and other vendor partners
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Monitor product distribution and consumer reactions.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels

Requirements:

• Degree in marketing or a related field
• Up-to-date with latest trends and marketing best practices
• Proven working experience as Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns and understanding of the full marketing mix
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ambitious, Goal Oriented and Active Team Member
• Story Telling, strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

APPLY FOR THIS JOB HERE 

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